Orkla India (MTR, Eastern)
The company behind Orkla India, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · Aug 2025
A Kerala campaign built as a cook-off between a mother and daughter over two styles of sambar, one classic and one heavier on asafoetida, with the son-in-law refereeing and relatives from different districts tasting. Both win, which is the point: Eastern makes both Sambar Powder and Thani Nadan Sambar Powder. Ran 21 August to 15 September 2025 on TV, radio, cinema and digital with sampling on the ground.
Agency: FCB India.
Ad film · 25 Apr 2022
A film aimed at millennials and Gen Z in Delhi, Mumbai, Bengaluru and Hyderabad, in which a delivery rider running late tells a work-from-home customer about the MTR Minute range as the faster alternative to ordering in. Supported by influencer work and social contests.
Agency: Ogilvy India.
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