McDonald's India North and East (CPRL)
The company behind McDonald's India (Westlife + CPRL franchisees), with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 1 Aug 2026
A refreshed brand platform for McCafe timed to its 200th outlet in North and East India, with Tara Sutaria signed as the face of the brand and built around everyday coffee moments for young drinkers. It launched alongside a summer beverage range including Strawberry Matcha and Salted Caramel Latte. Conceptualised by BBDO India.
Agency: BBDO India. Talent: Tara Sutaria.
Launch · 27 Jun 2025
To launch the Ranveer Singh Meal under the global Famous Orders platform, more than 400 cabs topped with Ranveer Singh cut-outs and the Golden Arches were routed through high-footfall spots in Delhi-NCR, Lucknow and Kolkata, including India Gate, Noida Sector 18, MG Road Gurugram, Mani Square and Hazratganj, as mobile billboards for the limited-period meal.
Talent: Ranveer Singh.
Ad film · 11 Mar 2025 · Reported value Rs 69
A campaign that turned the Shake Shake Fries bag into a musical instrument through 'Papaji', a musically blessed gentleman who teaches the art of shak-ing, shuk-ing and shik-ing, with live classes at select restaurants and a McDeal from Rs 69 attached.
Digital/social · 31 Aug 2024
An interactive teaser for The Signature Collection gourmet burger range, run ahead of the September 2024 menu launch. Customers used an AI chatbot to build their own signature burger from a list of ingredients, and joined a Signature Collection Club that redeemed a reward card at restaurants in North and East India.
Ad film · 25 Aug 2023
A TVC by DDB Mudra Group in which brand ambassador Kartik Aaryan berates a friend for not knowing his McDonald's order and then launches the meal himself, under the global Famous Orders platform; it followed the 2021 Rashmika Meal. Directed by Vivek Dubey, produced by K Films.
Agency: DDB Mudra Group. Talent: Kartik Aaryan.
Ad film · 23 Jan 2023
Three DDB Mudra Group films on messy everyday moments under the line 'You've got this. We've got you', opening with a young woman whose cab keeps cancelling while she orders at the counter until the crew adds an Oreo McFlurry. The first film, released in late December 2022, had 70 million-plus views across platforms.
Agency: DDB Mudra Group.
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