Shakashaka
A campaign that turned the Shake Shake Fries bag into a musical instrument through 'Papaji', a musically blessed gentleman who teaches the art of shak-ing, shuk-ing and shik-ing, with live classes at select restaurants and a McDeal from Rs 69 attached.
| Brand | McDonald's India (Westlife + CPRL franchisees) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, on-ground |
| Source | BestMediaInfo |
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