Imagined in AI
An interactive teaser for The Signature Collection gourmet burger range, run ahead of the September 2024 menu launch. Customers used an AI chatbot to build their own signature burger from a list of ingredients, and joined a Signature Collection Club that redeemed a reward card at restaurants in North and East India.
| Brand | McDonald's India (Westlife + CPRL franchisees) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, in-store |
| Source | MediaNews4U |
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