Malabar Gold & Diamonds
The company behind Malabar Gold & Diamonds, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 28 Jul 2026
Malabar signed cricketer MS Dhoni as brand ambassador and built its largest integrated consumer campaign around the group's 'Responsible Jeweller' framework, running across television, print, digital, radio, cinema, out-of-home and its own stores in more than 450 outlets worldwide.
Talent: MS Dhoni.
Launch · 25 Feb 2026
Television campaign launching ZOUL, a lightweight 14kt and 18kt diamond line for daily wear, following a woman through work meetings, social plans and personal moments to argue that fine jewellery need not wait for an occasion.
Festive · 26 Nov 2025
The 2025 edition of Malabar's long-running bridal platform put 22 real brides and ten film names on screen, with films fronted by Alia Bhatt, Kareena Kapoor Khan and Anil Kapoor built around the rituals and regional wedding traditions the jewellery is bought for.
Talent: Alia Bhatt, Kareena Kapoor Khan, Anil Kapoor.
Ad film · 26 Nov 2025
The flagship bridal property's 15th edition: a film with 22 brides and 10 celebrities covering bridal traditions from Rajasthan polki to Tamil temple gold, Kerala kasavu-inspired pieces and Bengali motifs. Directed by Abhishek Varman, music by Shubhajit Mukherjee.
Talent: Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere, Manasi Parekh.
Launch · 14 Aug 2025
Launch campaign for Vyana, a gemstone collection in 18kt and 22kt gold, with ambassador Srinidhi Shetty described through the stones (calm like aquamarine, powerful like emerald); tied to a Gemstone Jewellery Festival with up to 25% off making charges until 7 September 2025. The headline calls it 'You Like Me'; the body says 'Just Like Me'.
Talent: Srinidhi Shetty.
Launch · 24 Jun 2025
Launch campaign for the NUWA natural-diamond collection, fronted by Kareena Kapoor Khan under a #ShineOutLoud line, positioning the abstract, convertible pieces as everyday luxury for women who dress for themselves. Sold through more than 250 showrooms in India and overseas.
Talent: Kareena Kapoor Khan.
Launch · 27 Jan 2025
Film by DDB Mudra for the Solitaire One natural-diamond collection that braids three love stories around the moment of finding 'The One', fronted by ambassador Alia Bhatt.
Agency: DDB Mudra. Talent: Alia Bhatt.
Regional · 29 Nov 2024
Malabar's first Gujarati-language campaign, with actor Manasi Parekh signed for two years and director Viral Shah behind the films. Everyday scenes such as a baby shower and a neighbours' conversation about gold prices carry a message about fair pricing and disclosure.
Talent: Manasi Parekh.
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Regional · 29 Nov 2024
First Gujarati campaign, directed by Viral Shah, with Manasi Parekh as a two-year face for Gujarati audiences in India and abroad. Everyday scenes (a baby shower, neighbours comparing gold purchases) carry a message about transparent, responsible gold buying; ran on TV, print, digital, social and hoardings.
Talent: Manasi Parekh.
Experiential · 18 Nov 2022
A ten-day in-store jewellery festival run across Malabar showrooms to push the group's studded sub-brands rather than the masterbrand. Precia gemstone jewellery led it, with Era uncut diamonds and Viraaz polki alongside, and buyers could book at the lower of the booked or prevailing gold rate.
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