Kotak Mahindra Bank

Integrated campaign · 7 Jul 2026

The second chapter of Kotak's 'Hausla' brand platform, arguing that aspiration alone is not enough and that conviction is what converts intent into meaningful financial decisions.

Experiential · 31 Dec 2025

A card game about balance, patience, courage and wit, packed into Zepto deliveries over New Year in major Indian cities for orders above 149 rupees. Dares, safe cards and special cards carry the argument for having cover in an unpredictable world, aimed at younger urban buyers who do not read insurance advertising.

Integrated campaign · 16 Sep 2025

A national campaign from Kotak Mahindra AMC arguing against what it called quick-money addiction: betting, lotteries and speculative tips picked up on social media. It set systematic investment plans against those habits by showing the damage the shortcuts do to families, and ran on television, print, digital, social and through on-ground investor programmes.

Integrated campaign · 22 May 2025

Kotak811 put Ranveer Singh at the centre of a campaign for its digital banking app, built on the line that the experience is as smooth as makkhan. It marked the platform's shift from an account-opening product to a full-service bank, covering onboarding, UPI, investments and cashback.

Talent: Ranveer Singh.

Influencer · 5 May 2025

A fraud-awareness campaign made with a spread of content creators, each retelling a common online scam in their own style as a short video on Instagram and Facebook. A siren sound cuts in at the moment the victim is about to click, covering fake lottery wins, fake legal threats and phishing messages dressed up as bank alerts.

Rebrand · 26 Feb 2025

A new group brand philosophy positioning Kotak Mahindra Bank as the go-to financial partner for the aspirational Indian, rolled out as a high-impact multi-channel campaign.

Ad film · 8 Feb 2025

Kotak Mahindra Life Insurance reframed term insurance as protection for the viraasat a person spends a lifetime building, rather than as a hedge against death. Brand ambassador Rajkummar Rao plays a man saving and buying assets for his family who has not asked what happens to that plan if he is not around. It ran on digital and traditional media under the brand line Hum Hain... Hamesha.

Agency: The Womb. Talent: Rajkummar Rao.

Ad film · 20 Aug 2024

A Hinglish campaign for Kotak Neo, the broking arm's trading app, aimed at fast-moving retail traders. The films argue that people who are quick at shopping, gaming and streaming should be just as quick at trading. It ran on television, connected TV, digital and social.

Agency: Cartwheel Creative Consultancy.