#ScamKaSiren
A fraud-awareness campaign made with a spread of content creators, each retelling a common online scam in their own style as a short video on Instagram and Facebook. A siren sound cuts in at the moment the victim is about to click, covering fake lottery wins, fake legal threats and phishing messages dressed up as bank alerts.
| Brand | Kotak Mahindra Bank |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital |
| Source | ET BrandEquity |
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