Gulf Oil Lubricants India
The company behind Gulf Oil, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 1 Sep 2026
New positioning platform for Gulf Pride built on the insight 'Sapna CC dekh kar nahi aata': young riders whose ambition outruns their small-cc bikes. MS Dhoni fronts a 360 rollout across TV, digital, social, retail and on-ground, extended by an MTV Hustle Season 5 partnership and a #BehadStories search for real riders. Conceptualised and directed by Curativity.
Agency: Curativity. Talent: MS Dhoni.
Integrated campaign · 17 Apr 2025
360-degree relaunch of Gulf Pride with an API SP formulation and new packaging, told as a love story between a rider and his first bike, with MS Dhoni in a romantic-biker role. TVC directed by Punit Malhotra and produced by Dharma 2.0; ran on TV, digital and retail with BTL, trade and mechanic outreach.
Talent: MS Dhoni.
Sponsorship activation · 20 Mar 2024
IPL 2024 activation with Chennai Super Kings in which Gulf chose not to feature CSK players in its ads, launching instead a digital announcer film in which MD Ravi Chawla gives the squad 'the gift of time' and invites the fan army to create the ads themselves.
Talent: MS Dhoni.
Other · 23 Nov 2023
Radio extension of the Gulf formula SUV 'Be Unstoppable on every terrain' film with Hardik Pandya: BIG FM RJs Khurafati Nitin, Puneet and Shekar Basha 'disappeared' after a car-service visit and returned with stories of an unstoppable road trip, plus mechanic conversations and listener stories.
Ad film · 1 Nov 2023
Humorous film for Gulf Pride Scooter Plus with cricketer Smriti Mandhana, teased by influencers holding placards asking to borrow her scooter, positioning Gulf as a brand that solves everyday rider problems with a light touch.
Talent: Smriti Mandhana.
Sponsorship activation · 24 Oct 2023
Gulf put its Syntrac motorcycle oil brand on the Chai-Pakoda breakfast rides that lead up to India Bike Week, taking the tenth edition's ride series to Bengaluru. Over 268 riders covered 35 km from Hebbal to Devanahalli after a compulsory safety briefing, with Gulf supplying fluorescent safety jackets.
Purpose · 31 Aug 2023
The fifth Raksha Bandhan edition of Gulf's trucker welfare campaign, tied to the protection promise of Gulf Superfleet Turbo Plus. Gulf handed out 10,000 portable water purifiers, installed community purifiers at transport hubs from Kalamboli and Ludhiana to Varanasi, and opened a free health and eye clinic at Navi Mumbai Transport Nagar.
Ad film · 30 Nov 2022
Ad film for the relaunch of Gulf XHD Supreme+ 15W-40 tractor engine oil and its 1,000-hour drain interval, casting the product as the Dhoni among tractor oils for farmers, retailers and mechanics. Conceptualised by OPN Advertising and produced by Bubblewrap Films.
Agency: OPN Advertising. Talent: MS Dhoni.
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Ad film · 9 Aug 2022
The Raksha Bandhan film for the Gulf Superfleet Suraksha Bandhan programme. A sister, about to marry, asks her brother to sign up for Gulf's trucker healthcare cover as her rakhi gift. The on-ground drive behind it reached over 10,000 truckers across 12 cities.
Agency: DDB Mudra.
Integrated campaign · 12 Apr 2022
A south-India campaign for the cricket season in which MS Dhoni plays a mechanic opposite Tamil comedian Dheena and speaks Tamil and Telugu on screen for the first time for the brand. The films carried Gulf Superfleet Turbo+, Gulf Superfleet Dura Max and Gulf Pride, and were directed by Bharadwaj of Slingshot Films.
Agency: OPN Advertising, DDB Mudra. Talent: MS Dhoni, Dheena.
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