Glaxosmithkline Pharmaceuticals
The company behind Glaxosmithkline Pharmaceuticals, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 12 Aug 2024
Two campaign films featuring Amitabh Bachchan and Manoj Pahwa as friends explaining, in an everyday conversational style, the scientific link between chickenpox and shingles and the higher risk faced by people with diabetes, urging adults over 50 to ask their doctor about shingles prevention. Directed by R. Balki and created by Blitzkraig (TheSmallBigIdea Network), it ran on YouTube, Google Display, Meta, OTT, Paytm, Google Pay and TV, with a tie-in to Kaun Banega Crorepati.
Agency: TheSmallBigIdea. Talent: Amitabh Bachchan, Manoj Pahwa.
Purpose · 25 Jul 2024
Two ad films, 'Cricketer' and 'Astronaut', show professionals in demanding jobs pausing to check whether a child has had the 7 vaccinations recommended between ages 1 and 2, positioning current Indian 'stars' urging parents toward the future 'stars' of India. Aimed at reducing the drop-off in immunisation after a child's first birthday, it ran across TV, digital, social, radio, connected TV and OTT.
Purpose · 24 Feb 2022
MS Dhoni fronted a video drawing a parallel between hitting a six in cricket and the 6-in-1 combination vaccine protecting infants against six diseases in one injection, under the tagline 'less injections, less pain', running on TV, YouTube, a dedicated website and at paediatricians' clinics.
Talent: MS Dhoni.
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