Excel Entertainment
Behind 1 show or event with 3 confirmed sponsorships on Monumentum.
Shows and events
| Property | Type | Confirmed sponsors |
|---|---|---|
| Zindagi Na Milegi Dobara | Film | 2 |
Deals
Newest first, with what our re-check found on each source.
Product placement · Film · 21 Jun 2011
Mountain Dew was written into the adventure-sport set pieces: PepsiCo India's flavoured-carbonates marketing director Alpana Titus described the drink appearing at the points where the three friends hesitate before a stunt, tying the film to the brand's 'Darr Ke Aage Jeet Hai' line. Madison World's entertainment unit MATES identified and executed the integration.
Co-branded campaign · Film · 21 Jun 2011
A Mountain Dew TVC cut around the film's adventure sequences launched on 21 June 2011, three weeks before release, extending 'Darr Ke Aage Jeet Hai' onto the Zindagi Na Milegi Dobara footage.
Co-branded campaign · Film · 2011
Godrej's browser-based 3D virtual world GoJiyo rebuilt the film's La Tomatina sequence inside its Solaria city: players threw tomatoes at friends from a Tomatina truck to the film's song 'Ik Junoon', and the player with the most hits won a meeting with the cast. Godrej EVP strategic marketing Ashutosh Tiwari announced it; Customer Centria built it.
Work at Excel Entertainment?
Claim this page to list your properties and partners, and correct anything wrong.