Emcure Pharmaceuticals
The company behind Emcure Pharmaceuticals, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 24 Dec 2025
A national digital campaign arguing that obesity is a chronic condition that can be managed rather than a matter of excess weight, with a film in which MS Dhoni tells people where they start matters. It is anchored on a resource site, WinningOverObesity.com.
Talent: MS Dhoni.
Purpose · 26 Nov 2025
Launched on World Iron Deficiency Day with M.S. Dhoni, a nationwide awareness push on anemia and iron's role in energy and long-term health, promoting Arth Iron Gummies and encouraging people to get their iron levels tested.
Talent: MS Dhoni.
Purpose · 24 Oct 2025
A campaign for Arth Sleep Support Gummies fronted by M.S. Dhoni in a relaxed, light-hearted avatar, positioning sleep as an underrated act of self-care and encouraging people to prioritise quality rest.
Agency: Daftar Creative Room. Talent: MS Dhoni.
Launch · 10 Mar 2025
Emcure took Arth into daily supplements and made Vidya Balan the brand's ambassador, with her role framed as leading talk on subjects women's health advertising avoids, including intimate care and sleep.
Talent: Vidya Balan.
Purpose · 19 Nov 2024
A national awareness campaign about anaemia in men, released as an MS Dhoni video on International Men's Day and pointing viewers to an iron-deficiency self-test on anemiafreeindia.com.
Talent: MS Dhoni.
Purpose · 2 Sep 2024
A month-long World Heart Day awareness campaign targeted mainly at cardiologists and physicians, using digital and physical wish cards and an interactive 'Hearts ace' puzzle on cardiovascular risk factors, engaging over 5,000 doctors and culminating in a record-setting 15x15 ft heart structure entered in the Asia Book of Records.
Integrated campaign · 6 May 2024
Emcure's corporate brand campaign built around the idea of going beyond providing pharmaceutical products, fronted by an ad film featuring cricketer M.S. Dhoni and rolled out across digital, television and print.
Talent: MS Dhoni.
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