ACE YOUR HEART
A month-long World Heart Day awareness campaign targeted mainly at cardiologists and physicians, using digital and physical wish cards and an interactive 'Hearts ace' puzzle on cardiovascular risk factors, engaging over 5,000 doctors and culminating in a record-setting 15x15 ft heart structure entered in the Asia Book of Records.
| Brand | Emcure Pharmaceuticals |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Pharmabiz |
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