Winning Over Obesity (MAHI - Making A Healthier India)
A national digital campaign arguing that obesity is a chronic condition that can be managed rather than a matter of excess weight, with a film in which MS Dhoni tells people where they start matters. It is anchored on a resource site, WinningOverObesity.com.
| Brand | Emcure Pharmaceuticals |
|---|---|
| Agency | Not named |
| Talent | MS Dhoni |
| Channels | digital, social |
| Source | Pitch |
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