So Jao
A campaign for Arth Sleep Support Gummies fronted by M.S. Dhoni in a relaxed, light-hearted avatar, positioning sleep as an underrated act of self-care and encouraging people to prioritise quality rest.
| Brand | Emcure Pharmaceuticals |
|---|---|
| Agency | Daftar Creative Room |
| Talent | MS Dhoni |
| Channels | digital, social |
| Source | MediaNews4U |
More from Daftar Creative Room
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| PepsiCo India (incl. bottler Varun Beverages) | Holi 2025 mother-and-son filmFestive · 10 Mar 2025 | Festive | Daftar Creative Room | 10 Mar 2025 |
More from Emcure Pharmaceuticals
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Winning Over Obesity (MAHI - Making A Healthier India)Purpose · 24 Dec 2025 | Purpose | – | 24 Dec 2025 |
| Invest in IronPurpose · 26 Nov 2025 | Purpose | – | 26 Nov 2025 |
| Vidya Balan for ArthLaunch · 10 Mar 2025 | Launch | – | 10 Mar 2025 |
| Anemia Free India, Men's Day filmPurpose · 19 Nov 2024 | Purpose | – | 19 Nov 2024 |
| ACE YOUR HEARTPurpose · 2 Sep 2024 | Purpose | – | 2 Sep 2024 |
| Cure and BeyondIntegrated campaign · 6 May 2024 | Integrated campaign | – | 6 May 2024 |
