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PurposeIndia24 Oct 2025

So Jao

A campaign for Arth Sleep Support Gummies fronted by M.S. Dhoni in a relaxed, light-hearted avatar, positioning sleep as an underrated act of self-care and encouraging people to prioritise quality rest.

BrandEmcure Pharmaceuticals
AgencyDaftar Creative Room
TalentMS Dhoni
Channelsdigital, social
SourceMediaNews4U

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