Decathlon India
The company behind Decathlon, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 28 Mar 2026
A 97-second film made with Simond's global mountain athletes that follows the arc from preparation to summit, relaunching the Chamonix-born climbing sub-label in India alongside a renewed technical range for climbers and trekkers.
Experiential · 2026
A two-day nationwide sports celebration in May 2026 that drew more than 200,000 participants to activities across 125 Decathlon stores in 55-plus cities, rolling the chain's local community events into one national moment.
Digital/social · 29 Jan 2025
A 21-second in-house film across digital platforms showing people fitting football, basketball, padel, surfing, cycling and dance into busy days, signed off with the line 'Ready to Play'.
Purpose · 5 Mar 2024
A Women's Day campaign built on a film of women playing sport on their own terms and vox-pop testimonials from Decathlon's women staff (#HERoesofDecathlon), with runs, cycling, Zumba and badminton events in Mumbai, Bengaluru and Delhi and a target of getting 50,000 women active.
Integrated campaign · 16 Aug 2022
A 360-degree campaign launched on the 75th Independence Day around 'Born in France, Made in India', using videos, social, digital and in-store activity to tell customers that 60 per cent of its products were made locally, with a target of 85 per cent by 2026.
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