ABFRL
The company behind ABFRL, with 8 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 15 Jun 2026
Jaypore's campaign told the stories of Indian women artisans and craftspeople through 'Karigari Ki Kahani,' spotlighting traditional craft techniques as part of the brand's craft-revival positioning.
Influencer · 25 May 2026
OWND partnered with gaming content creator Payal Gaming to launch the 'Gamer Drop,' a capsule collection and campaign aimed at young, gaming-culture shoppers of the value-fashion brand.
Talent: Payal Gaming.
Digital/social · 14 Apr 2026
Wforwoman marked its debut at Paris Fashion Week with what it called an industry-first AI-generated film for an Indian fashion retail brand, built to showcase the milestone digitally.
Ad film · 19 Feb 2026
Aurelia launched its Spring Summer 2026 collection with actor Ananya Panday fronting the #HameshaTrending campaign, an ad positioning the ethnic-wear brand as India's go-to label for trend-forward Indian wear.
Talent: Ananya Panday.
Launch · 13 Dec 2024
The launch campaign for VH Evening, a new eveningwear sub-brand. Every visual was shot in an art-gallery setting with models walking among the works, treating each garment as wearable art. It ran on digital, print and out-of-home, with pop-up gallery installations in the big cities.
Integrated campaign · 20 Nov 2023
Bewakoof picked Ishaan Khatter as ambassador after polling its 1.7 million-strong Instagram community. In the film a woman on a bus notices his Black Panther T-shirt, he hesitates on a split screen, then strikes a Wakanda Forever pose and wins the seat beside her. The sign-off casts the clothing as the ice-breaker.
Talent: Ishaan Khatter.
Launch · 11 Oct 2023
The AW23 collection campaign, again fronted by brand ambassadors Ranbir Kapoor and Ananya Pandey, positioning the label's ethnic menswear around a modern Indian man who still dresses for tradition.
Talent: Ranbir Kapoor, Ananya Panday.
Festive · 15 Oct 2022
Tasva's first campaign film, timed to the wedding and festive season. Set in a wedding home, Ranbir Kapoor talks Ananya Panday through her pre-marriage nerves by reframing the couple as two friends starting out rather than two people who must change each other. It ran on the big general entertainment channels.
Agency: Ogilvy. Talent: Ranbir Kapoor, Ananya Panday.
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