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RebrandIndia9 Jan 2025

Fair and Handsome becomes Smart and Handsome

Emami dropped the word fair from the brand it launched in 2005 and relaunched it as Smart and Handsome, signing Kartik Aaryan as the ambassador for the new name.

BrandEmami
AgencyNot named
TalentKartik Aaryan
ChannelsNot named
Sourceexchange4media

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