Colours of India
A brand film with Kriti Sanon in which each outfit colour stands for a part of the country, from the red of Punjab's chillies to the blues of Jodhpur, tying the label's palette to Indian landscape. Conceptualised by Enormous Brands.
| Brand | Biba |
|---|---|
| Agency | Enormous Brands |
| Talent | Kriti Sanon |
| Channels | Not named |
| Source | MediaNews4U |
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|---|---|---|---|
| Spring-Summer 2025 campaign with Kriti SanonLaunch · 27 Feb 2025 | Launch | – | 27 Feb 2025 |
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| Kuch NahiDigital/social · 9 May 2024 | Digital/social | Famous Innovations | 9 May 2024 |
| Strength Meets StylePurpose · 6 Mar 2024 | Purpose | – | 6 Mar 2024 |

