Sahi Vidhi, Behtar Immunity
An ATL and BTL campaign introducing Pankaj Tripathi as the face of Baidyanath Chyawanprash, shifting the category argument from ingredients to preparation method and telling buyers to check how their chyawanprash is made.
| Brand | Baidyanath Rhuma Oil |
|---|---|
| Agency | Grey India |
| Talent | Pankaj Tripathi |
| Channels | TV, digital, in-store |
| Source | Financial Express |
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