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Digital/socialIndia8 Jun 2022

KamaSutra sexual-wellness NFTs

A category-first Web3 play: nine KamaSutra-branded chat stickers on Bobble AI's keyboard platform, the three best performers then minted as NFTs alongside three new ones, with sale proceeds donated to Pathfinder International. The stickers drew 6.5 million impressions in their first month.

BrandPark Avenue
AgencyNot named
TalentNot named
Channelsdigital
SourceBestMediaInfo

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