The Steel of India
A two-minute film and a series of print portraits celebrating steel as the 'steely spirit of India', shot by photographer Bharat Sikka and directed by Ayappa K.M. with a score by Sneha Khanwalkar; the campaign went on to win recognition including Cannes Lions and Spikes Asia.
| Brand | Jindal Panther |
|---|---|
| Agency | Kondurkar Studio |
| Talent | Not named |
| Channels | TV, digital, cinema, OOH, print |
| Source | Exchange4media |
More from Jindal Panther
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Shaant City, Safe CityPurpose · 17 Mar 2026 | Purpose | – | 17 Mar 2026 |