IndianOil Rhino (World Rhino Day)
A conservation-themed awareness campaign built around a mascot, the 'IndianOil Rhino', timed to World Rhino Day, combining Instagram quizzes and riddles, an influencer activation and on-ground community programmes to support the Great Indian One-Horned Rhino.
| Brand | IndianOil |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital, on-ground |
| Source | ET BrandEquity |
