Welcome back to Japan — Godrej SORA flight-sync DOOH

A Digital Out-of-Home campaign at Delhi's IGI Airport for the Japanese-design-inspired luxury project Godrej SORA, built with ad-tech partner Lemma and Google DV360: screens near the baggage belt used real-time flight data to show a bespoke "Welcome back to Japan" creative to arrivals from Japan and a generic SORA ad otherwise.