Fin One launch

Angel One launched Fin One as a separate youth brand aimed at 18 to 29 year olds in tier two India and beyond, led by Paarth Dhar. It opened on social channels with short-form, deliberately light-hearted money content on Instagram, made by an in-house team, with AI used to translate the videos into other Indian languages. Fin One does not give advice; long-form explainers on YouTube were planned to follow.

Brand	Angel One
Agency	Not named
Talent	Not named
Channels	social, digital
Source	afaqs!