We move Cricket, so that Cricket moves you
A TV and digital film with Sachin Tendulkar built around DP World's ICC Men's Cricket World Cup 2023 partnership. Tendulkar steps into a DP World container and emerges inside a cricket bat factory, using the sponsorship to explain what a logistics company actually does.
| Brand | DP World |
|---|---|
| Agency | BBH India |
| Talent | Sachin Tendulkar |
| Channels | TV, digital, social |
| Source | Financial Express |
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