#AisaBhiHoSaktaHai
A digital-led launch campaign for Chaayos's Chai Frappe, using two short comic films (a Tai Chi class, an astronaut) to challenge the idea that chai must be hot, urging customers to expect the unexpected from the brand.
| Brand | Chaayos |
|---|---|
| Agency | Wondrlab |
| Talent | Not named |
| Channels | digital |
| Source | exchange4media |
More from Wondrlab
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emami | Navratna Cool Talc x The DhawansAd film · 14 May 2026 | Ad film | Wondrlab India | 14 May 2026 |
| Ajio | This Is How We Festival (Identity Without Apology)Festive · Sep 2025 | Festive | Wondrlab | Sep 2025 |
| Emami | DermiCool WarriorsDigital/social · 7 May 2025 | Digital/social | Wondrlab India | 7 May 2025 |
| Emami | Rahat Ka RajaIntegrated campaign · 30 Apr 2024 | Integrated campaign | Wondrlab | 30 Apr 2024 |
| Tata AIG | Expect the ExpectedAd film · 5 Jan 2024 | Ad film | Wondrlab | 5 Jan 2024 |
| Campus | Move with Swag (#MoveWithSwag)Ad film · 1 Nov 2023 | Ad film | Wondrlab India | 1 Nov 2023 |
| Panasonic | Load Lega LeaderAd film · 7 Oct 2023 | Ad film | Wondrlab | 7 Oct 2023 |
| Simplilearn | #GetAheadWithSimplilearnDigital/social · 14 Sep 2023 | Digital/social | Wondrlab Network | 14 Sep 2023 |
