Har Wada Mumkin

A new identity for the Ageas and Federal Bank life insurer: a logo with two arcs around the letter 'a' standing for protection, an orange-and-violet palette and the promise 'Har Wada Mumkin' (promises made possible), launched with Sachin Tendulkar in a film of mini-stories built around the arches. Glassbox and Pollinate Labs made it for film, digital, OOH, on-ground and social.