Zupee
The company behind Zupee, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sports · 1 Apr 2025
As IPL 2025's Associate Sponsor on Star Sports, Zupee ran an 'Extra Winnings' campaign that turned every six hit in a match into an in-app reward moment on Zupee Ludo, backed by humorous ad films with Harbhajan Singh, K. Srikanth and presenter Jatin Sapru drawing parallels between cricket and Ludo.
Talent: Harbhajan Singh, K. Srikanth, Jatin Sapru.
Sponsorship activation · 24 Mar 2025
As an associate sponsor of IPL on Star Sports, Zupee ran its 'Extra Winnings' campaign built on the 'Laga Chakka Toh Inaam Pakka' offer, turning sixes hit in live matches into in-app Ludo rewards.
Ad film · 22 Jan 2025
Salman Khan headlines the latest edition of Zupee's 'India Ka Apna Game' campaign alongside a new recurring character, Constable Dhyanchand, built around the platform's accessible, easy-to-play pitch.
Talent: Salman Khan.
Ad film · 26 Jun 2024
A campaign tracing Ludo's evolution from the stone age through royal courts, the black-and-white era and the retro era to its modern skill-based form on Zupee, with a star-studded cast each embodying a different era of the game's history.
Talent: Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, Abhay Deol.
Ad film · 30 Jun 2023
Zupee named comedian Kapil Sharma its brand ambassador and launched the 'India Ka Apna Game' campaign celebrating the mass popularity of Ludo across social backgrounds and audiences.
Talent: Kapil Sharma.
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