Yatra
The company behind Yatra, with 3 confirmed deals on Monumentum.
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Other · 1 Aug 2025
Yatra marked its 19th anniversary with the Yatra Big Outing Fest, an anniversary promotion built around deals and offers rather than a new-product push.
Festive · 24 May 2024
A summer-season campaign built to capture the seasonal surge in leisure travel bookings, covered by ET BrandEquity as Yatra's plan for the perfect summer escape.
Sponsorship activation · 20 Mar 2023
Built around Yatra's cancellation-protection feature (an insurance product underwritten by Liberty General Insurance), the campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' ran three digital video commercials fronted by Delhi Capitals' Women's Premier League players, addressing traveller anxiety about booking in advance. CEO Dhruv Shringi said it aimed to give customers a safety net so they could plan travel with confidence.
Talent: Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey, Tara Norris.
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