Vimto
Vimto has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Festive · 21 Apr 2026
Vimto's Ramadan work was named to Kantar's global top ten most effective campaigns for 2026, the only Middle East entry on the list. Kantar's LIFT+ study reported a multimedia plan that put long-format creative into peak Ramadan viewing and ran digital activation through the month, lifting awareness six points and brand associations five.
Integrated campaign · 23 Feb 2026
Vimto launched its Rose flavour through a content partnership with Warner Bros. Discovery's Fatafeat channel, embedding the drink in the Ramadan run of the cookery show Kitchen Tales and its short-form social cutdowns rather than buying spot advertising around it.
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Vimto | 0 | 2 | 2 | – | 21 Apr 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Vimto doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
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