Vimto Rose on Kitchen Tales

Vimto launched its Rose flavour through a content partnership with Warner Bros. Discovery's Fatafeat channel, embedding the drink in the Ramadan run of the cookery show Kitchen Tales and its short-form social cutdowns rather than buying spot advertising around it.

Brand	Vimto
Agency	Not named
Talent	Not named
Channels	TV, digital, social
Source	Campaign Middle East