Upstox
The company behind Upstox, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 24 Dec 2024
A New Year campaign giving finance a fitness twist: financial instruments reimagined as gym equipment and portfolio-building as diet planning, fronted by a protagonist named Ujwal working through common New Year resolutions.
Festive · 30 Oct 2024
A Muhurat Trading campaign for Diwali showing a multigenerational family whose traditions of making clay diyas and festive sweets evolve into a new tradition of investing together, pushing users toward stocks, mutual funds and gold ETFs.
Ad film · 14 Jun 2024
A Father's Day short film tracing a father-child relationship from childhood to adulthood through the financial lessons a father passes on, from simple saving advice to more complex guidance as the child matures.
Launch · 20 May 2024
A campaign video marking Upstox's entry into insurance distribution starting with term life insurance, positioning the brand as cutting through the paperwork and hassle, or 'kit-kit', of buying insurance the traditional way.
Sports · 11 Apr 2022
An IPL 2022 campaign of two ad films encouraging young Indians to invest and take control of their financial future: one shows a woman explaining she has invested in the pharma company her date works for, the other three friends discussing employers they have invested in.
Work at Upstox?
Claim this page to list your properties and partners, and correct anything wrong.