Sirona Hygiene
The company behind Sirona, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 25 May 2024
Menstrual Hygiene Day film in which men wired to a period-pain simulator get a jolt every time they answer a period question wrong, pushing households to talk about menstruation openly instead of around it.
Launch · 10 Oct 2023
Launch of Sirona's 100% rash-free sanitary pads with actor Barkha Singh as brand advocate, fronting a digital video on why skin-friendly period products matter; she also became the face for the menstrual cups.
Talent: Barkha Singh.
Purpose · 18 May 2022
Menstrual Hygiene Day film about two sisters: when one hides her pad from their father, the younger wraps her toothpaste and water bottle in brown paper to make the point that period products need no hiding. Ran 16 to 28 May with a social activity asking people to post their period support buddy.
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