#PeriodsHiTohHai
Menstrual Hygiene Day film about two sisters: when one hides her pad from their father, the younger wraps her toothpaste and water bottle in brown paper to make the point that period products need no hiding. Ran 16 to 28 May with a social activity asking people to post their period support buddy.
| Brand | Sirona |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | BestMediaInfo |
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