Roshn
Roshn sponsors 2 properties, mostly business, tech and industry, then football, and has 2 campaigns on record. 2 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Diamond sponsor · Event · 2026
Diamond Sponsor on the official LEAP 2026 partner page.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Al-Ittihad, 2025–present. Listed for the 2025–26 season.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 23 Feb 2026 · Reported value SAR 30 million
ROSHN put SAR 30 million into the sixth edition of Saudi Arabia's Ehsan national charity campaign and signed on as strategic partner of the first Ehsan Season, an awareness and participation drive run across the Kingdom. It is the fourth straight year the developer has fronted the campaign, taking its total to SAR 115 million.
Rebrand · 14 Nov 2024
A full rebrand and new visual identity marking the developer's move from a residential housebuilder to a multi-asset developer covering retail, hospitality, education, logistics and leisure. Announced by the group's chief marketing and communication officer alongside the expanded portfolio strategy.
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Roshn | 2 | 2 | 2 | Business, tech and industry | 23 Feb 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Roshn doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Roshn sponsor?
Roshn has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then football, including LEAP, Al-Ittihad. The latest is dated 23 Feb 2026.
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