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Roshn × Al-Ittihad, 2025

Brand
Roshn · Home & building
Property
Al-Ittihad · Saudi Pro League
Tier
Shirt sponsor
Date
2025
Source
Wikipedia

Front-of-shirt sponsor of Al-Ittihad, 2025–present. Listed for the 2025–26 season.

Credits

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Roshn's other deals

Purpose · 23 Feb 2026 · Reported value SAR 30 million

ROSHN put SAR 30 million into the sixth edition of Saudi Arabia's Ehsan national charity campaign and signed on as strategic partner of the first Ehsan Season, an awareness and participation drive run across the Kingdom. It is the fourth straight year the developer has fronted the campaign, taking its total to SAR 115 million.

LEAP

Diamond sponsor · Event · 2026

Diamond Sponsor on the official LEAP 2026 partner page.

Rebrand · 14 Nov 2024

A full rebrand and new visual identity marking the developer's move from a residential housebuilder to a multi-asset developer covering retail, hospitality, education, logistics and leisure. Announced by the group's chief marketing and communication officer alongside the expanded portfolio strategy.

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