Pine Labs
Pine Labs sponsors 1 property, mostly business, tech and industry, and has 1 campaign on record. 1 confirmed in 2026.
2 of 2 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Agenda Partner at the event; wording as printed on the official partner page.
Ambassadors
Talent named in Pine Labs's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ayushmann Khurrana | Past | 9 May 2022 | 9 May 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 9 May 2022
Ayushmann Khurrana fronts an ad film explaining Pine Labs' Pay Later EMI option at checkout, pushed across social media and at over 17,000 retail stores nationwide, with versions in eight Indian languages.
Talent: Ayushmann Khurrana.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pine Labs | 1 | 1 | 1 | Business, tech and industry | 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Pine Labs doesn't
| Property | Peers on it |
|---|---|
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
| Jashn-e-Rekhta | SBI |
Questions people ask
What does Pine Labs sponsor?
Pine Labs has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including Global Fintech Fest. The latest is dated 2026.
Know when Pine Labs signs something new
One email when Pine Labs or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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