Parag Milk Foods (Gowardhan, Go)
Parag Milk Foods (Gowardhan, Go) sponsors 5 properties, mostly tv and streaming, then comedy, and has 3 campaigns on record. 2 confirmed in 2026.
8 of 9 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · YouTube · 19 Jun 2026
Protein partner on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · TV show · 11 Jan 2025
Co-powered sponsor of Roadies season 20, tying its whey-protein #ReconstructYourself platform to the show's endurance tasks.
Associate sponsor · TV show · 6 Oct 2024
First-time Bigg Boss brand partner in season 18.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Avvatar is listed among Garima's Good Life's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 16 Nov 2024
A 20-second TVC premiered in the Bigg Boss 18 promos, showing the Go range from Four Cheese to cheese blocks turning pizzas, tacos and pasta into standout meals; ran on TV and digital.
Festive · 17 Oct 2024
Dussehra-timed TVC and digital film for packaged sweets made with Gowardhan ghee, built on the line 'Na bhakti me na bhog me na mithai me, milavat kahi bhi nahi honi chahiye' and the fear of adulterated mithai; aired on regional TV and digital in Maharashtra, Gujarat and Delhi NCR.
Agency: BelieveTrinity.
Integrated campaign · 16 Aug 2023
Second season of the pride platform, moving from pride in the brand to pride in everyday cooking, with ghee lifting simple dals and masalas; amplified as co-sponsor of Kaun Banega Crorepati plus radio, print, outdoor and activations.
Agency: BelieveTrinity.
Agencies
Credited on Parag Milk Foods (Gowardhan, Go)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| BelieveTrinity | 2 campaigns | 17 Oct 2024 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Parag Milk Foods (Gowardhan, Go) | 5 | 2 | 3 | TV and streaming | 19 Jun 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Parag Milk Foods (Gowardhan, Go) doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
| Sunburn Festival | ITC |
Questions people ask
What does Parag Milk Foods (Gowardhan, Go) sponsor?
Parag Milk Foods (Gowardhan, Go) has 5 confirmed sponsorship properties on record, mostly in tv and streaming, then comedy, including India's Got Latent, Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17. The latest is dated 19 Jun 2026.
Which agency works on Parag Milk Foods (Gowardhan, Go)'s campaigns?
Credited on Parag Milk Foods (Gowardhan, Go) campaigns: BelieveTrinity (2 campaigns, latest 17 Oct 2024).
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