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Aditya Birla Sun Life Mutual Fund

Banking & financeIndia

Aditya Birla Sun Life Mutual Fund has 2 campaigns on record and no confirmed sponsorships yet.

2Campaigns
25 Nov 2025Latest deal

1 of 2 rows confirmed on their sourceHow we check

See how Aditya Birla Sun Life Mutual Fund compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

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Campaigns

With the agency and talent where the trade press named them.

Plan for Life

Purpose · 25 Nov 2025

An investor-education campaign that ties mutual-fund investing to real life milestones and unplanned moments, aiming to make financial planning feel personal rather than abstract.

Khayali Pulao

Ad film · 25 Mar 2025

An ad campaign built around the Hindi idiom for wishful daydreaming, contrasting idle fantasising with the discipline of having 'sabse important plan' - a concrete investment plan.

Against banking & finance peers

Confirmed deals only. The full banking & finance leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Aditya Birla Sun Life Mutual Fund002–25 Nov 2025
IDFC FIRST Bank953Running and fitness2026
SBI8813Business, tech and industry17 Jun 2026
Kotak Mahindra Bank7112Kabaddi, hockey, tennis and more7 Jul 2026
HSBC India922Music2026

Where peers sponsor and Aditya Birla Sun Life Mutual Fund doesn't

PropertyPeers on it
Global Fintech FestSBI, HSBC India
AntaragniIDFC FIRST Bank, SBI
International Film Festival of India (IFFI), GoaSBI
Jaipur Pink PanthersIDFC FIRST Bank
Punjab KingsKotak Mahindra Bank
Bengaluru BullsKotak Mahindra Bank
Dubai Rugby SevensHSBC India
Kaun Banega Crorepati season 17SBI