The Sound of Greatness (Superman tie-in)
Ahead of James Gunn's Superman, JBL set up experience zones in 2,000 stores where shoppers watched the trailer on Dolby Atmos soundbars, ran a points-based retail contest for Superman merchandise, and asked fans on social to post about their JBL gear for film tickets.
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| Campaign | Type | Agency | Date |
|---|---|---|---|
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| Sound of CelebrationsFestive · 26 Aug 2025 | Festive | – | 26 Aug 2025 |
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