JBL × Vh1 Supersonic, 2023
- Brand
- JBL · Consumer electronics
- Property
- Vh1 Supersonic
- Tier
- Partner
- Date
- 2023
- Source
- MediaNews4U
New partner "joining us in this journey" for the 2023 edition.
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JBL's other deals
Launch · 15 Aug 2026
The second of JBL's two Independence Day week print campaigns, this one for the Bar 1300MK2 soundbar and built on the line 'Effortlessly Precise. Elegantly Wireless', selling detachable wireless surround speakers as home cinema.
Agency: Havas Creative India.
Festive · 15 Aug 2026
An Independence Day week print campaign for the JBL Live 780NC headphones and Live Beam 4 earbuds, reading independence as the freedom to choose what you listen to. The creative showed the products in white, green and orange colourways.
Agency: Havas Creative India.
Digital/social · 1 Mar 2026
A digital film with New Zealand cricketers Daryl Mitchell and Glenn Phillips about shutting out the noise of a packed stadium and listening only to the voices that matter, released as the cricket season peaked.
Agency: RepIndia. Talent: Daryl Mitchell, Glenn Phillips.
Festive · 26 Aug 2025
A 360-degree festive campaign built around an anthem that stitches together regional soundscapes from across India, launched alongside JBL's new festive audio lineup.
Integrated campaign · 3 Jul 2025
A 360 brand campaign celebrating originals who lead rather than follow, timed to the Live Beam 3 and Tour Pro 3 earbuds with their touchscreen Smart Charging Case, from Havas Creative India and Havas Media India.
Agency: Havas Creative India.
Experiential · 12 Jun 2025
Ahead of James Gunn's Superman, JBL set up experience zones in 2,000 stores where shoppers watched the trailer on Dolby Atmos soundbars, ran a points-based retail contest for Superman merchandise, and asked fans on social to post about their JBL gear for film tickets.
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