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Emirates NBD × Dubai Fitness Challenge, 2023

Brand
Emirates NBD · Banking & finance
Property
Dubai Fitness Challenge · Dubai Department of Economy and Tourism
Tier
Partner
Date
2023
Source
Dubai Fitness Challenge (via Internet Archive)

Association Partner. Under the "Association Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.

Credits

No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.

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Purpose · 27 Sep 2021

A fraud-awareness campaign with Leo Burnett and Dubai Police built around a fictional Welsh fraudster, James Jefferson, promoting a fake get-rich book. It ran as a short film ending in his arrest, an Instagram series of Fraudsters Asked Questions, a weekly Spot the Fraudster live game show hosted by a Dubai influencer, an AR filter and an information site. It reached over five million people in the UAE and later won three Gold Effies.

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Purpose · 29 Apr 2020

A Covid lockdown solidarity film made with FP7 McCann Dubai on the idea that choosing to be alone was a way of being more together. For the first time in the bank's history it added a tagline, #TogetherWeWillConquer, to its own logo and ran all communication under it.

Agency: FP7 McCann.

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