Emirates NBD × Dubai Desert Classic, 2026
- Brand
- Emirates NBD · Banking & finance
- Property
- Dubai Desert Classic
- Tier
- Official partner
- Date
- 2026
- Source
- Hero Dubai Desert Classic
Listed under "Official Partners".
Credits
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Emirates NBD's other deals
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Dibba, 2025–present. Listed for the 2025–26 season.
Other · 6 Feb 2023
Emirates NBD named Publicis Groupe and Leo Burnett its creative agency of record after a pitch involving five network agencies, consolidating strategy, creative, data and digital under the Power of One model to carry the brand through its next phase.
Agency: Leo Burnett.
Partner · Event · 2023
Association Partner. Under the "Association Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.
Purpose · 27 Sep 2021
A fraud-awareness campaign with Leo Burnett and Dubai Police built around a fictional Welsh fraudster, James Jefferson, promoting a fake get-rich book. It ran as a short film ending in his arrest, an Instagram series of Fraudsters Asked Questions, a weekly Spot the Fraudster live game show hosted by a Dubai influencer, an AR filter and an information site. It reached over five million people in the UAE and later won three Gold Effies.
Agency: Leo Burnett.
Purpose · 29 Apr 2020
A Covid lockdown solidarity film made with FP7 McCann Dubai on the idea that choosing to be alone was a way of being more together. For the first time in the bank's history it added a tagline, #TogetherWeWillConquer, to its own logo and ran all communication under it.
Agency: FP7 McCann.
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