Celsius
Celsius sponsors 3 properties, mostly motorsport, then comedy. 1 confirmed in 2026.
3 of 6 rows confirmed on their sourceHow we check
See how Celsius compares with PepsiCo India (incl. bottler Varun Beverages) and Magic MindA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 1 Sep 2026
Celsius is named as a sponsor in the show notes of 1 episode on 2026-09-01, most recently '#680 - Ultramarathoner Mark Dowdle'.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Aston Martin, 2023–2024.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 27 Jul 2026
Celsius sponsored Airrack on YouTube; the most recent tracked video is 'How Many Days Can I Secretly Live At 7/11?' (2026-07-27). Carried in 3 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Celsius is on Preston's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Celsius is on Theo Von's YouTube sponsor wall, carried in 55 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Celsius | 3 | 1 | 0 | Motorsport | 1 Sep 2026 |
| PepsiCo India (incl. bottler Varun Beverages) | 31 | 9 | 14 | Kabaddi, hockey, tennis and more | 29 Jun 2026 |
| Magic Mind | 13 | 4 | 0 | Creators and podcasts | 6 Aug 2026 |
| Pique | 10 | 7 | 0 | Creators and podcasts | 13 Aug 2026 |
| MUD\WTR | 9 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
Where peers sponsor and Celsius doesn't
| Property | Peers on it |
|---|---|
| Goafest | PepsiCo India (incl. bottler Varun Beverages) |
| Comic Con India | PepsiCo India (incl. bottler Varun Beverages) |
| Pushpa 2: The Rule | PepsiCo India (incl. bottler Varun Beverages) |
| Punjab Kings | PepsiCo India (incl. bottler Varun Beverages) |
| Mohun Bagan Super Giant | PepsiCo India (incl. bottler Varun Beverages) |
| Mumbai Indians | PepsiCo India (incl. bottler Varun Beverages) |
| Indian Premier League | PepsiCo India (incl. bottler Varun Beverages) |
| Global Village | PepsiCo India (incl. bottler Varun Beverages) |
Questions people ask
What does Celsius sponsor?
Celsius has 3 confirmed sponsorship properties on record, mostly in motorsport, then comedy, including This Past Weekend w/ Theo Von, Ferrari, Aston Martin. The latest is dated 1 Sep 2026.
Know when Celsius signs something new
One email when Celsius or a beverages rival signs a sponsorship, an ambassador or a campaign.
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