Axis Max Life (Max Financial)
The company behind Axis Max Life (Max Financial), with 4 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 6 Aug 2026
A retirement-planning campaign that borrows the cricket idea of a 'second innings' to encourage Indians to plan financially for life after work.
Ad film · 11 Dec 2025
A brand-trust campaign fronted by Rohit Sharma, his wife Ritika Sajdeh, and actor Allu Sirish, extending the 'Bharosa Tum Ho' (you are the trust) platform into everyday-hero storytelling.
Talent: Rohit Sharma, Ritika Sajdeh, Allu Sirish.
Experiential · 27 Mar 2025
An immersive 3D and mixed-reality out-of-home campaign built to dramatise the brand's 'Double Bharosa' (double trust) message in high-footfall locations.
Rebrand · 13 Dec 2024
Max Life Insurance renamed itself Axis Max Life Insurance after Axis Bank increased its stake in the company, folding the Axis brand into the insurer's identity.
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