Aura
Aura has 4 campaigns on record and no confirmed sponsorships yet.
2 of 4 rows confirmed on their sourceHow we check
See how Aura compares with Google India and Meta India (Instagram, WhatsApp)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 22 Jul 2026
A youth football league run under the Aura brand with the Kuwait Football Association since 2025, with televised rounds, a Best Player award after each round and a closing awards ceremony for the U20 players at Burj Alshaya. Alshaya uses it to put the loyalty brand in front of a Kuwaiti sports audience.
Launch · 17 Jun 2026 · Reported value AED 199
A UAE-only paid upgrade to the Aura loyalty programme, sold through the Aura app for a one-time AED 199 fee during a three-week sign-up window, giving 30 per cent off full-price items at more than 30 Alshaya brands including Starbucks, H&M, Shake Shack and Ulta Beauty, with double points at Primark.
Launch · 30 Sep 2024
Alshaya turned its own shopper data into an advertising product, launching an omnichannel retail media network wired to the Aura programme and its in-store screen estate, and partnered with Publicis-owned Epsilon in the UAE and Saudi Arabia for off-site programmatic reach.
Launch · 6 Oct 2022
The rollout of Aura, a single points programme spanning more than 70 of the international brands Alshaya franchises, into the UAE after Kuwait and Qatar. Alshaya pitched it as one wallet for H&M, Victoria's Secret, Shake Shack, Bath & Body Works and the rest, and said membership had passed one million at launch.
40 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 12 Aug 2026
Aura is promoted with a listener offer link (aura.com) in the show notes of 2 episodes between 2026-08-12 and 2026-08-31, most recently 'Celebrity Insider Exposes the Reality Behind Fame & Fortune'.
In-video ad read · Podcast · 14 Jun 2024
Aura is promoted with a listener offer link (buy.aura.com) in the show notes of 2 episodes between 2024-06-14 and 2024-06-26, most recently 'Phantom Planes'.
Jersey patch · Team · 2021
Jersey patch sponsor of Minnesota Timberwolves, 2021–2024.
37 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 28 Aug 2026
Aura sponsored Scammer Payback on YouTube; the most recent tracked video is 'Time to GO MAX on Scammers in Kolkata' (2026-08-28). Carried in 42 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 26 Aug 2026
Aura sponsored Papa Meat on YouTube; the most recent tracked video is 'China's Horrifying Surgeries...' (2026-08-26). Carried in 6 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 24 Aug 2026
Aura sponsored Caleb Hammer on YouTube; the most recent tracked video is 'Financial Audit’s Biggest Gold Digger' (2026-08-24). Carried in 6 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 14 Aug 2026
Aura sponsored Dr Insanity on YouTube; the most recent tracked video is 'Hidden Camera Reveals Wanted Killer Living Inside Family's Attic' (2026-08-14). Carried in 3 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 8 Aug 2026
Aura sponsored Tyler Blanchard on YouTube; the most recent tracked video is '10 Things That Could Kill You At School' (2026-08-08). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 19 Jul 2026
Aura sponsored Tyler Vitelli on YouTube; the most recent tracked video is 'I Had A Weird Childhood..' (2026-07-19). Detected from the video by SponsorRadar, not announced.
Show 31 more
In-video ad read · Podcast · 8 Jun 2026
Aura is promoted with a listener offer link (aura.com) in the show notes of 18 episodes between 2026-06-08 and 2026-07-06, most recently 'The Copley Woods Encounter'.
In-video ad read · Podcast · 15 Jan 2026
Aura is linked (aura.com) in the show notes of 1 episode on 2026-01-15, most recently 'Police Bodycams Gone Wrong | The Official Podcast'.
In-video ad read · Podcast · 7 Jan 2026
Aura is linked (get.aura.com) in the show notes of 1 episode on 2026-01-07, most recently 'When AI Meets Childhood: Safety, Development & the Digital Future with Dr. Scott'.
Integrated segment · YouTube · 2026
Aura is listed among The Infographics Show's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among Tyler Oliveira's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on UDY's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Soft White Underbelly's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Dead Meat's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on The Boys's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among The Why Files's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Donut Operator's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Cleetus McFarland's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among Wendigoon's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among HeavyDSparks's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Garand Thumb's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Brandon Herrera's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among Kurt Caz's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among Kendall Rae's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Kitboga's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Video Advice's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among Tommy G's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is on Anonymous Official's YouTube sponsor wall, carried in 18 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Aura is listed among Not What You Think's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
In-video ad read · Podcast · 2 Nov 2025
Aura is linked (aura.com) in the show notes of 2 episodes between 2025-11-02 and 2025-11-30, most recently 'Dogscape | CreepCast'.
Integrated segment · YouTube · 4 Apr 2025
Aura sponsored jschlattLIVE on YouTube; the most recent tracked video is 'Ranking Your Shameless Bedrooms' (2025-04-04). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2025
Aura is on Nick Crowley's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Aura is listed among thelonelyisland's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Aura is on Kentucky Ballistics's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Aura is on OmarGoshTV's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Aura is listed among Alex Costa's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Aura is listed among Anthony Vincent's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aura | 0 | 2 | 4 | – | 22 Jul 2026 |
| Google India | 15 | 10 | 6 | Business, tech and industry | 15 Aug 2026 |
| Meta India (Instagram, WhatsApp) | 7 | 3 | 6 | Business, tech and industry | 2026 |
| TCS | 3 | 4 | 2 | Running and fitness | 16 Jan 2026 |
| Truecaller India | 3 | 3 | 3 | Business, tech and industry | 8 Jan 2026 |
Where peers sponsor and Aura doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| Goafest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| India Mobile Congress | Google India, Meta India (Instagram, WhatsApp), TCS |
| Web Summit Qatar | Google India, Meta India (Instagram, WhatsApp) |
| WAVES - World Audio Visual & Entertainment Summit | Google India, Meta India (Instagram, WhatsApp) |
| LEAP | Meta India (Instagram, WhatsApp) |
| Comic Con India | Google India |
| Kaun Banega Crorepati season 18 | Google India |
Know when Aura signs something new
One email when Aura or a technology & software rival signs a sponsorship, an ambassador or a campaign.
Work at Aura? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.