Aura Pass UAE
A UAE-only paid upgrade to the Aura loyalty programme, sold through the Aura app for a one-time AED 199 fee during a three-week sign-up window, giving 30 per cent off full-price items at more than 30 Alshaya brands including Starbucks, H&M, Shake Shack and Ulta Beauty, with double points at Primark.
| Brand | Aura |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Alshaya Group |
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