Alshaya Media Connect launch
Alshaya turned its own shopper data into an advertising product, launching an omnichannel retail media network wired to the Aura programme and its in-store screen estate, and partnered with Publicis-owned Epsilon in the UAE and Saudi Arabia for off-site programmatic reach.
| Brand | Aura |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Campaign Middle East |
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