Aura launch in the UAE
The rollout of Aura, a single points programme spanning more than 70 of the international brands Alshaya franchises, into the UAE after Kuwait and Qatar. Alshaya pitched it as one wallet for H&M, Victoria's Secret, Shake Shack, Bath & Body Works and the rest, and said membership had passed one million at launch.
| Brand | Aura |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Khaleej Times |
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