Ashok Leyland × Mumbai Indians, 2023
- Brand
- Ashok Leyland · Automotive
- Property
- Mumbai Indians · TATA IPL
- Tier
- Back-of-shirt sponsor
- Date
- 2023
- Source
- Wikipedia
Back-of-shirt sponsor of Mumbai Indians, 2023–present.
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Ashok Leyland's other deals
Product placement · Film · 2024
The security squad that arrests Omar Hafeez in the opening block dismounts from Ashok Leyland army trucks.
Rebrand · 9 Jan 2023
New brand tagline and positioning ('No destination is too far') launched to mark Ashok Leyland's 75th year in India, created by Ogilvy under Piyush Pandey and unveiled jointly by Executive Chairman Dheeraj Hinduja and MD & CEO Shenu Agarwal.
Agency: Ogilvy India.
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